Mohawk College Newsroom

In the news: Mohawk's use of QR codes for CE Catalogue continues to draw attention from education marketers

Thu, 03 Nov 2011 10:52:44 -0400

Higher Education Marketing has this report about how education is using QR (stands for "quick response") codes to communicate with current and prospective students. Mohawk College was identified as a college that is making good use of QR codes in its marketing to Continuing Education students. The article talks about how QR codes offer a quicker and more seamless communication with students, and are easy to employ as they can be printed on any surface from posters, ads, business cards and direct mail pieces. Higher Education Marketing is a company that helps colleges and universities get the most from their marketing efforts through website optimization and internet marketing strategies.

LERN Magazine recognizes Mohawk's CE Catalogue, again.

Thu, 29 Sep 2011 10:49:12 -0400

For the second consecutive term, Mohawk’s Continuing Education Catalogue has been featured in the Learning Resources Network (LERN) Magazine.

Mohawk was acknowledged as the first brochure in the field to utilize QR codes. The article, with the title, “Mobiles: The New Frontier” cites visual examples of our catalogue designed pages where QR codes are used to direct readers to our Learning Exchange and Fennell Renewal websites.

LERN's previous issue congratulated Mohawk for the Continuing Education cover presentation and was awarded “Best Brochure Design”.

LERN Magazine is the leading periodical on continuing education and LERN is the largest association for continuing education in the world, with more than 1,100 members.