Advertising students honoured in national, international competition
Mohawk College Advertising students recently gained national and international recognition at highly regarded competitions.
Mohawk teams swept the National Advertising Challenge student awards category this year.
The gold medal-winning entry was prepared by first year students, Jared Mason and Ethan Andrews, who won for their campaign “Used Trips”. Second-year Mohawk students Kailey Turner and Kristy Korevaar won Merit recognition for their entry “Sunwing Adventures”. The contest challenged students to make Sunwing Vacations more relevant to the millennial generation. Kailey and Kristy’s entry rewarded travellers for being more adventurous by partnering Sunwing with the online learning site Skillshare. Jared and Ethan, on the other hand, considered how millennials love to go thrifting – and came up with a platform where travellers could buy and sell used trips.
The win, netted Jared and Ethan a paid internship at one of Canada’s top agencies, FCB.
This is Mohawk Advertising’s seventh straight year winning gold at the NAC.
Mohawk students win college’s first-ever Pencil award at the One Show!
Two Mohawk College entries were honoured as finalists this year at The One Show, the world's most prestigious award show in advertising, design and digital marketing.
Laura Lumbers and Alicia Young (3rd year) won a Bronze Pencil for Burger King with “King Street” and Shelagh Moore and Scott Adams (2nd year) won Merit for Vans with “Del Mar” Reboot.
For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Congratulations to all the students involved.