10:52 AM

In the news: Mohawk's use of QR codes for CE Catalogue continues to draw attention from education marketers

Higher Education Marketing has this report about how education is using QR (stands for "quick response") codes to communicate with current and prospective students. Mohawk College was identified as a college that is making good use of QR codes in its marketing to Continuing Education students. The article talks about how QR codes offer a quicker and more seamless communication with students, and are easy to employ as they can be printed on any surface from posters, ads, business cards and direct mail pieces. Higher Education Marketing is a company that helps colleges and universities get the most from their marketing efforts through website optimization and internet marketing strategies.