In the news: New ads promote Ontario colleges as the leading-edge choice
Colleges Ontario launched a new multi-media advertising campaign Tuesday that promotes an Ontario college education as the best path to many of the leading-edge careers in the knowledge economy. The theme of the new ads (TV Spot 1 & TV Spot 2) is "Higher Education for the New World." The ads show students and parents reassessing the options available to students these days, supported by computer-animated graphics that promote careers in areas such as game development, biotechnology, and forensics. The campaign builds on Colleges Ontario's previous "It's all about M.E." and "Obay" campaigns.