Mohawk Advertising and Marketing Communications students are finalists in the Emerge Media Awards (EMA)

Advertising students Caitlin Cassidy and Katlynn Gwalchmai are finalists in the Emerge Media Awards. Photo courtesy Rafael Ferriera

Second Year Advertising and Marketing Communications Management students Caitlin Cassidy (on left) and Katlynn Gwalchmai are finalists in the Integrated Communication category. They are up against entries from Ryerson University and University of Toronto.

“It’s the first year of this award show,” says Wayne Aubert, Program Coordinator. “What I liked about it was that students could submit work that they had done in-school, rather than have to work to an awards brief. They are being recognized for hard work that they’ve done in-school.”

A panel of 31 leading industry professionals evaluated nearly 130 submissions from 20 post-secondary institutions across Canada in categories of Written Word, Audio Storytelling, Digital Design, Videography, Photography and Integrated Communication.

“As part of my Intro to Integrated Communications course, I gave the students an already existing advertising campaign (Nabob: Respect The Bean) and asked them to extend the campaign into Direct Marketing Communications, Sales Promotions and Public Relations activities," explains Nancy Kovacs, a professor in the Advertising program. "The students then incorporated these so that every area felt like a cohesive whole."

“I was really impressed with the quality of the thinking and the seamlessness with which Katlynn and Caitlin incorporated into their overall campaign.”

The Final award winners are announced at a dinner and ceremony on April 20.