Mohawk Advertising students get a nod from world’s top advertising competition

This image is part of Advertising students Erikson Melton and Cameron Pudsey's submission to the One Show advertising awards.

Four teams of Mohawk Advertising students have been recognized by one of the world’s most prestigious advertising competitions.

Patricia Ferreira, Mackenzie Coburn, Janey Tuite, Erikson Melton, Cameron Pudsey, Marco Buchar, Scott Rodgerson and Stephen Sandian received awards of merit from the One Show, an international advertising, interactive and design student competition that attracts some of the world’s most influential advertising schools including the Miami Ad School, Sweden’s Berghs School of Communication and New York’s School of Visual Arts.

“Being so well represented at a contest like this, and competing against such amazing private schools is an incredible achievement for our program,” said Mohawk Advertising professor Jef Petrossi. “It's really exciting. We were the only Canadian school that was recognized. I'm very proud of our students. There were a few teams that weren't recognized that I thought had great work too.”

The students competed in the One Show’s student competition “The Young Ones”. Working in teams, the students submitted four projects under three categories: Integrated Branding Campaign, Non-Traditional Advertising and Print Campaign.

Each project team had to develop a campaign for one of two clients: Pencils of Promise or Justice by Design. The four winning Mohawk teams chose Pencils of Promise, a New York City based charity focused on increasing access to quality education for students in developing countries. The goal of each campaign was to raise $1 million over 3 months. The money would be used to build 40 new schools in Laos, Guatemala and Ghana.

Under the Integrated Branding Campaign, students Patricia Ferreira, Mackenzie Coburn and Janey Tuite developed a campaign to help raise funds to build schools in developing countries. The students came up with the clever idea to sell Hope Pencils to students in the developed world through an online site. The buyer breaks the pencil in half. Keeps one end and sends the other to a student in the developing world. Both ends have a tracking number that the students use to create a profile so they can find each other and track their progress in school.

Also under the Integrated Branding Campaign category, students Erikson Melton and Cameron Pudsey created a Fantasy School League where people can pick from a list of students in developing countries. The better the chosen students do at their studies the more points the person who picked them gets.

Under the Non-Traditional Advertising category, students Marco Buchar and Scott Rodgerson came up with the idea to create an iPad stylus pen that scans the notes you write with it and uses that information to find relevant articles to broaden your research on the subject.

Marco and Scott along with Stephen Sandian also submitted a project under the Print Campaign category. Marco, Scott and Stephen’s campaign used sketches of students sketching themselves with the tagline: “Help them shape their own future with your donation”.

Mohawk’s Advertising and Marketing Communications Management is a three-year, Ontario College Advanced Diploma program offered through the McKeil School of Business at the Fennell Campus. Mohawk offers the only three-year Advertising program in Ontario that gives students the opportunity to specialize in creative or business focused studies after their first year.